What Ellen & Beyonce Know(les) About Social Media (Excerpt)
This is an excerpt from a guest blog I wrote for my friend Michael James Janowski. Check out his site for great content and my full blog post. I can’t say that I spend 3pm every Wednesday watching Ellen, or that I was among the first to download Beyonce’s latest album, but I’ve found myself thinking about these two celebrities quite a lot as I ponder what it means to be creative and effective in social media communication. On December 12, 2013 just after midnight on the east coast, Beyonce announced her self-titled visual album “Beyonce” for the first time, through a video on Instagram. It went on to be iTune’s all time fastest selling album in just 3 days.
At a local level, Saturday evening, daytime talk-show host Ellen Degeneres tweeted:
I hope everyone’s having a great weekend! Especially the people at The University of @Illinois_alma. Big things happening Monday.
As a result, I found myself standing in the quad with University of Illinois students waiting for something Ellen-tastical to happen.
Just one of the many things that make these announcements so epic is that by using social media both celebrities were able to create extraordinary value for their already loyal fans. Their followers on Instagram and Twitter were the first to hear the announcements, and were dispensers of this information to their own communities and networks. It wasn’t the newspapers, or the ad agencies that were pushing the surprising and somewhat mysterious messages of these celebrities – it was their fans.... (Read More)