#SMLiveECI Webcast #29 Recap: Joel Steinfeldt
Part 1 – Interview with Joel Steinfeldt
Joel Steinfeldt is the Academic Brand Manager at University of Illinois at Urbana-Champaign. Joel’s role in social media for the university includes handling the public image and telling stories to help promote the University of Illinois experience. Joel uses elements such as student experiences combined with the famous Alma Mater to create that story. By keeping track of all the campus activities and listening to students, Joel Steinfeldt uses those aspects to contribute to the brand. Watch as Joel Steinfeldt gives insightful advice for those aspiring to learn more about social media and marketing by explaining the important role social media plays in managing the university brand. In addition, listen to Joel touch on topics such as brand management, the role of social media platforms, the importance of multimedia content, and how to influence the student experience.
Learn more about University of Illinois Identity Standards.